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Media

What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?

Leslye Schumacher
2/23/2021

Cookies, lines of code used to track users across the ...

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With Sports in Limbo, Can Esports Replace Ad Revenues?

With Sports in Limbo, Can Esports Replace Ad Revenues?

Deborah Budd
5/27/2020

This should have been a good year for ad spending ...

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Media and Ad Spending Cuts Signal Ad Industry Impacts

Media and Ad Spending Cuts Signal Ad Industry Impacts

Deborah Budd
5/5/2020

Emarketer reported that marketers were reducing or delaying campaigns and ...

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