Forums allow you you to communicate directly with other Second Wind members and receive their advice or guidance on any topic. This is a great way to tap into the power of our community which includes thousands of agency principals and employees.
Does anyone have an online resource who handles creative testing? We need to test a name and logo for a client within a certain demographic profile. We don't have the budget or the time to recruit a focus group locally. Any suggestions are welcome.
We use RKM Research and Communications in Portsmouth, New Hampshire. They've very good at making sure materials are tested with appropriate target audiences and their reporting is very thorough. www.rkm-research.com