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6 posts
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Susan
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Our contract with SmartPlus is ending on 12/31 and they are not allowing renewals. I'm wondering, what do you use to analyze, plan, report and buy media at your agency? If you use SmartPlus, what are you looking to use instead? Any advice would be greatly appreciated Thanks!

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lauriekay
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Hi Kristin:

Here's a few you can investigate:

http://bluhorn.com/

http://www.bionic-ads.com/planner/

https://www.gotostrata.com

Laurie

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TracieS
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We also had to make a switch.  We're using Strata, but may re-evaluate when this contract is up.

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Susan
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TracieS What do you like/dislike about Strata? And what was the transition to Strata like?

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Katie Baxter
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Hi Kristin, due to Smartplus ending, we switched to Strata last year and have about 7 months under our belt so far.

Feel free to email our Media Manager Mandy at mandy@firmidable.com.  She is ready to help answer any questions you or your team may have.

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ADwerker Jim
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We switched to Strata about 5 years ago, the transition was pretty smooth. Strata worked with us so we could start setting up buys for the next year in 4th Quarter but didn't start paying them until our SmartPlus contract expired. But beware -- they build in a 10% cost increase every year and the cost goes up really quickly! We've renegotiated for a 5% annual increase, but I still think that's steep. Good luck! We used SmartPlus for many years, I was on it way back when it was Media Manager Plus, back in the dark ages of DOS. Strata is a much more modern platform and it works well with our accounting system. Good luck, it sucks to be forced into a transition like that!

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