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We have a client who will be testing a food service product in some area high schools and middle schools. We're supporting this effort with some marketing materials, but could use a little more insight into marketing to this demographic segment: essentially 12 to 18 year olds.
Hi Julie, I just came across this study today: http://www.edisonresearch.com/the-infinite-dial-2015/. It's focused on online audio and social media, but there are some compelling insights on the digital habits of the 12 – 24 age group. I think a good place to start is to figure out where your audience hangs out (both online and physically, budget permitting) and then figure out how to be there — while respecting the existing culture of that space.