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Marketing to 12 to 18 year olds.

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Member 4717
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We have a client who will be testing a food service product in some area high schools and middle schools. We're supporting this effort with some marketing materials, but could use a little more insight into marketing to this demographic segment: essentially 12 to 18 year olds.

Anybody?

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Member 5439
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Hi Julie, I just came across this study today: http://www.edisonresearch.com/the-infinite-dial-2015/. It's focused on online audio and social media, but there are some compelling insights on the digital habits of the 12 – 24 age group. I think a good place to start is to figure out where your audience hangs out (both online and physically, budget permitting) and then figure out how to be there — while respecting the existing culture of that space.

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DebB_SW
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Hi Julie - Emarketer.com also offered this interview about the need to include visual marketing when appealing to younger audiences. So many youngsters have smart phones and are vested in mobile photo sharing that a visual element and mobile strategy become essential. http://www.emarketer.com/Article/Visual-Marketing-Key-Helping-Brands-Attract-Teens/1012188

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