The traditional notion of an account executive was that of someone ordered around by the client and disdained by the agency creative. Or, they were the ones living large on ...

Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling “average creative prices” for her ...

Well, SELL, like, literally is, by the law of the letter, four letters long, but figuratively, it’s just the opposite. In my mind, “like” has become a four-letter word ...