ALL ARTICLES

agency management

Oops! There Goes Another Good Employee

Second Wind
2/10/2025

No matter how often it happens in your years as an agency owner, it still comes as a shock to lose someone you thought was vested in the company. But ...

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Profit Rich, Cash Poor? It’s Time for an Audit

Second Wind
1/27/2024

Want to hear a horror story? One of our members was “cash poor” for several years. Neither the owner nor his accountant could understand why the agency was so busy ...

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PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

Deborah Budd
9/29/2022

PTO (paid time off) has become the dominant policy among smaller ad agencies, per our latest Annual Agency Survey Report. This merges the earned time off of vacation and sick ...

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Your Agency, Your People: Making Your Workplace Happy, Healthy and Safe

Second Wind
5/11/2022

Most of us who’ve been in the business world for any number of years have witnessed human resource situations that escalated into the realm of “I’m going to ...

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Ten Things Every Employer Deserves

Second Wind
5/11/2022

The employer-employee relationship is a two-way street. Just as employees know they have certain rights, privileges and benefits, employers also have a right to expect certain things of their employees ...

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Use the Monthly BYOC to Improve Agency Performance

Second Wind
4/6/2022

Many smaller agency owners are so wrapped up in day-to-day operations, new business pursuit, and financial issues, that they tend to place human resources issues on the “I’ll get ...

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How’s Your Leadership Growing?

Second Wind
3/11/2022

It is a well-established fact that agencies with better leadership are more likely to enjoy long-term success. Agencies with highly skilled people are the “norm” these days. Your agency HAS ...

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Planning to Meet Next Year's Challenges

Planning to Meet This Year's Challenges

Second Wind
1/3/2022

Another year came racing to a close. It’s time to do the annual agency review and hold a business planning session. Yes, we know... planning is such a CHORE ...

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