ALL ARTICLES

agency systems

The Second Wind 10 Step Traffic System

Second Wind
6/1/2026


Back when your agency was tiny, there were just a few jobs floating around the shop and tracking them was easy. Now you are busier than you ever thought you ...

read more
Where (Or Who) Are Your Workflow Bottlenecks?

Where (Or Who) Are Your Workflow Bottlenecks?

Deborah Budd
12/18/2024

An efficient workflow is a critical portion of the typical ad agency’s day. When things are running smoothly, the day can be a pleasure… but when the speed bumps ...

read more

How Much Process Is Enough? Workflow Management in a Modern Agency

Deborah Budd
7/6/2023

Of all the issues smaller and mid-sized ad agencies struggle with, workflow management is the issue we hear about most often. Every week we field queries from our members regarding ...

read more

Agency Stress Test

Second Wind
1/10/2022

Let''s be honest, the past two years have been stressful. Stressful for agency owners, stressful for clients, stressful for employees, just plain stressful all around. From adapting to new ...

read more