There has been a great deal said in recent years about how AI and automation would change the agency business irrevocably. In many ways, that is true. What gets lost ...

Second Wind has worked with, talked to, and advised agencies for decades. In that time, one pattern has repeated itself regardless of agency size, style, or market: a consistent lack ...

An agency principal who built his shop from a handful of people to over 100 in 20 years was once asked the secret of his success.

The expected answers would ...

We all need a little break now and then. That is why vacation time is such a popular employment benefit. Through the years, sick and personal days came to be ...

An agency principal lamented to me about her clients, saying, “It seems as if we’ve been in a great client drought for the past few years. Each of our ...

Jeff Welch, principal of Mercury Advertising in Bozeman, MT, tells us how his agency started very, very small (just Jeff and co-founder Jamie Hurd) and grew to 25+ employees largely ...

Small agencies and marketing firms have a fighting chance at winning big-name accounts. Smaller agencies are considered more agile, more innovative in thinking and execution, and possessed of skill sets ...

Culture can be a tough nut to crack. You can devote a long time to brand development, fully involving your employees and customers; carefully craft mission and vision statements; and ...

David Ogilvy once said that all his agency’s assets went down the elevator at 5:00 p.m. We don’t know about the elevator or the hour, but ...

Like many trendy phrases, “failing forward” gets tossed around quite a bit in marketing and advertising blogs, trade mags and industry interviews. I’m seriously thinking of adding it to ...