Second Wind - BE a Better Agency

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Cause Marketing Requires Results, Not Just PR

Second Wind

5/23/2026

Consumers today expect the brands they support to be socially conscious, and that expectation is stronger and more specific than it has ever been. Seventy-five percent of Gen Z and ...

Cause-Related Marketing in a Purpose-Driven World

Jack Henke

5/17/2022

(Author’s pledge - Relax - there will be no “client without a cause” references in this article.)

Cause-related marketing has never been more acceptable, and helpful to an agency and its ...

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brand values

Cause Marketing Requires Results, Not Just PR

Cause-Related Marketing in a Purpose-Driven World