ALL ARTICLES

business planning

New Business Retool

Second Wind
1/15/2025


If you follow the advice we dish out regularly, your agency conducts a 365-day-a-year new business effort aimed at winning great accounts. And while an ongoing effort is a very ...

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Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2023

It’s a good question: most agencies have an account mix that is far from ideal. Frequently, a single account controls the life of any given agency—a “gorilla,” if ...

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Culture Doesn’t Happen According to a Plan

Deborah Budd
5/17/2022

We write often about the importance of a strong agency culture. Culture in an organization is comprised of many elements. It begins with having a vision for what you want ...

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What the Most Successful Agencies Do Every Day

Second Wind
3/24/2022

Over the years, we've had many conversations with agency owners and managers about efficient and effective operations. One thing we've noticed is a pattern of success in the ...

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How’s Your Leadership Growing?

Second Wind
3/11/2022

It is a well-established fact that agencies with better leadership are more likely to enjoy long-term success. Agencies with highly skilled people are the “norm” these days. Your agency HAS ...

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A Quick Checklist For New Business Success

Second Wind
3/11/2022

How well is your agency prepared for new business this year? Take a look at the following checklist and see how you score.

Do you have a unique story for ...

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Business Owner Seeks Partner, Heir…

Second Wind
2/8/2022

Succession planning is a bit like a lonely-hearts ad. We've seen many buy/sell/merge/retire deals with agency principals over some 35 years. Most of these deals are ...

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Wildly Important Goals

Second Wind
1/12/2022

Do you ever get the feeling that the more your agency tries to do, the less you actually accomplish? As 2022 gets off to a quick start, you may begin ...

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Planning to Meet Next Year's Challenges

Planning to Meet This Year's Challenges

Second Wind
1/3/2022

Another year came racing to a close. It’s time to do the annual agency review and hold a business planning session. Yes, we know... planning is such a CHORE ...

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