The company logo, its application, and its relationship to the brand positioning statement and strategy are very important facets of the overall brand effort. Even among audiences that profess to ...

You have convinced your client that aural branding is an important tool in building their product's or service's brand recognition. Now, how do you go about creating a ...

We need to "hack" human behavior to succeed in advertising.

It's a word that gets thrown around in creative circles, and for good reason. "Hack" in this context doesn ...

We recently heard about a small agency that was beaten out of a sizable assignment because the client did not think they had enough experience in branding.

Horse hockey! (As ...

(Author’s pledge - Relax - there will be no “client without a cause” references in this article.)

Cause-related marketing has never been more acceptable, and helpful to an agency and its ...