ALL ARTICLES

client communication

The Price Is Right?

Second Wind
1/20/2024

I work constantly with agencies that are smack in the middle of pricing issues. It seems that no matter what price they assign to a project, it is never low ...

read more

Six Steps to Telling the Client a Key Agency Employee Is Leaving

Deborah Budd
8/15/2023

It happens. People leave, sometimes for personal reasons, often due to a new opportunity, and occasionally because you (or the employee) feel they no longer are a “fit.” In the ...

read more

What to Do After the Win

Second Wind
4/20/2022

Good job. You’ve won a key new piece of business. You have worked hard to achieve it. Now what? It’s a fair question and one that many agency ...

read more

Does an Annual Agency Performance Review Open a Can of Worms?

Deborah Budd
2/23/2022

Asking clients for feedback regarding their satisfaction with your agency is a wonderful way to understand the things you are doing really well… as well as dig for sore spots ...

read more
A Creative Brief is Your Guide

A Creative Brief Is Your Guide, Not a Shackle

Deborah Budd
1/19/2022

The art of writing a creative brief involves reduction: you want a simple, telegraphic idea from which the designer or creative team can start their work. But no matter how ...

read more