I work constantly with agencies that are smack in the middle of pricing issues. It seems that no matter what price they assign to a project, it is never low ...
read moreSix Steps to Telling the Client a Key Agency Employee Is Leaving
8/15/2023
It happens. People leave, sometimes for personal reasons, often due to a new opportunity, and occasionally because you (or the employee) feel they no longer are a “fit.” In the ...
read moreWhat to Do After the Win
4/20/2022
Good job. You’ve won a key new piece of business. You have worked hard to achieve it. Now what? It’s a fair question and one that many agency ...
read moreDoes an Annual Agency Performance Review Open a Can of Worms?
2/23/2022
Asking clients for feedback regarding their satisfaction with your agency is a wonderful way to understand the things you are doing really well… as well as dig for sore spots ...
read moreA Creative Brief Is Your Guide, Not a Shackle
1/19/2022
The art of writing a creative brief involves reduction: you want a simple, telegraphic idea from which the designer or creative team can start their work. But no matter how ...
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