NATION. The not-quite-complete word above illustrates the confusion, annoyance, and distraction that occur when someone begins a job and then fails to finish it at the right time. Procrastination becomes ...

To be fully successful in the agency business, you must have an attuned ear. It sounds simple. It isn't. There are several distinct modes of listening that agency people ...

Every agency has felt it. The prospect who stops listening mid-presentation. The energy draining out of the room. The polite but unmistakable signal that the meeting is over before it ...

I work constantly with agencies that are smack in the middle of pricing issues. It seems that no matter what price they assign to a project, it is never low ...

It happens. People leave, sometimes for personal reasons, often due to a new opportunity, and occasionally because you (or the employee) feel they no longer are a “fit.” In the ...

Good job. You’ve won a key new piece of business. You have worked hard to achieve it. Now what? It’s a fair question and one that many agency ...

Asking clients for feedback regarding their satisfaction with your agency is a wonderful way to understand the things you are doing really well… as well as dig for sore spots ...

The art of writing a creative brief involves reduction: you want a simple, telegraphic idea from which the designer or creative team can start their work. But no matter how ...