Bill Bernbach, the founder of Doyle Dane Bernbach, once said that for advertising to work, it has to leave the recipient of the message a little happier. In other words ...

Integration is more in demand than ever.

And no, I’m not speaking about integrated marketing, as in using multiple channels and tactics to purvey a marketing message. Instead, I ...

When account planning first originated in the latter part of the 20th Century, it was a revolutionary new recipe for delectably blending research and creative. It was intended to (as ...