ALL ARTICLES

corporate identity

Brand and Corporate Identity

Second Wind
12/15/2025


The company logo, its application, and its relationship to the brand positioning statement and strategy are very important facets of the overall brand effort. Even among audiences that profess to ...

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Is Your Identity Branded?

Second Wind
12/1/2025


Your logo, its application, and its relationship to your brand positioning are very important facets of the agency's overall brand effort. This is especially critical for advertising and design ...

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Developing a Logo Mark/Corporate Identity: Pricing the Work

Second Wind
10/18/2025


Break pricing into three phases, tied to the three stages of development below, with payment due at the start of each phase or at specified milestones. Estimate the application of ...

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