One of the biggest challenges a smaller agency faces is the transition between being small, agile and process-light, to having so many people, clients and projects that process becomes a ...
read moreA More Effective and Efficient Creative Department
1/6/2023
One of the most efficient tactics we've learned here at Second Wind is to give creatives some decent “groove” time each day, enabling them to become more productive. Instead ...
read moreThe Lure of Lean Workflow: Decluttering Ad Agency Systems
1/26/2022
Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing and clearing out, looking for the simpler lifestyle of their parents. Once upon a time, we ...
read moreKeep the Morning Open for Meetings
1/6/2022
Make no mistake, business is tough these days. Many of us are on the go from morning ’til night, especially in service businesses. In today’s market, client’s demand ...
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