ALL ARTICLES

efficiency

A Well-Oiled Machine

A Well-Oiled Machine: Using Agency Culture to Improve Workflow

Deborah Budd
5/3/2024

One of the biggest challenges a smaller agency faces is the transition between being small, agile and process-light, to having so many people, clients and projects that process becomes a ...

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A More Effective and Efficient Creative Department

Second Wind
1/6/2023

One of the most efficient tactics we've learned here at Second Wind is to give creatives some decent “groove” time each day, enabling them to become more productive. Instead ...

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The Lure of Lean Workflow: Decluttering Ad Agency Systems

Deborah Budd
1/26/2022

Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing and clearing out, looking for the simpler lifestyle of their parents. Once upon a time, we ...

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Keep Morning Open for Meetings

Keep the Morning Open for Meetings

Second Wind
1/6/2022

Make no mistake, business is tough these days. Many of us are on the go from morning ’til night, especially in service businesses. In today’s market, client’s demand ...

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