ALL ARTICLES

employee policies

PTO (With No Strings)

Second Wind
6/3/2025


We all need a little break now and then. That is why vacation time is such a popular employment benefit. Through the years, sick and personal days came to be ...

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Setting Agency Social Media Policies

Second Wind
2/26/2024

Agency principals realize we live in a social world, and are trying to help employees participate in social activities in ways that benefit individuals, the agency and their clients. Agencies ...

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Why Smaller Agencies Should Have Family Leave Policies

Deborah Budd
2/24/2024

Smaller ad agencies, like all small businesses, are figuring out how to manage a multi-generational workforce. But finding talented younger employees is a growing concern. Instituting policies that appeal to ...

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You Can Go, But Don’t Take Our Assets

Second Wind
1/27/2024

The question of non-compete clauses for agency employees continues to draw blank stares from many agency principals. The truth is too many agency principals run their businesses without these critical ...

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PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

PTO vs. Sick Days: Signaling Trust, Managing Negative Behavior

Deborah Budd
9/29/2022

PTO (paid time off) has become the dominant policy among smaller ad agencies, per our latest Annual Agency Survey Report. This merges the earned time off of vacation and sick ...

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Should Your Employees Freelance?

Second Wind
5/18/2022

Throughout the years, we have had many conversations with our members about allowing employees to do “side work,” or freelancing in addition to their full-time jobs at the agency. Truthfully ...

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Your Agency, Your People: Making Your Workplace Happy, Healthy and Safe

Second Wind
5/11/2022

Most of us who’ve been in the business world for any number of years have witnessed human resource situations that escalated into the realm of “I’m going to ...

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