We see them every evening on cable TV—infomercials or long-form ads that shout about how great their products are and then claim, “you’ll love our product—or we ...

Smaller ad agencies, like all small businesses, are figuring out how to manage a multi-generational workforce. But finding talented younger employees is a growing concern. Instituting policies that appeal to ...

The phrase, “truth in advertising,” is often used mockingly, perhaps arising from the days when advertising was something only quack remedies relied on to sell products. In those bad old ...

According to the Federal Trade Commission (FTC) guidelines for the advertising of warranties and guarantees, any advertisement that mentions a warranty or guarantee must contain certain required statements or explanations ...

The Federal Trade Commission (FTC) requirement to support product claims cuts across many areas. Unsupported product claims can lead to private lawsuits, governmental intervention and problems in self-regulation. The advertiser ...

The two primary standards by which the Federal Trade Commission (FTC) and the courts judge the propriety of an advertisement are whether it is unfair or deceptive. Understanding these two ...