Media commissions once funded most of the agency business. That era ended decades ago. Clients discovered they could get the same media discounts on their own, without paying an agency ...

You had better be billable. Commissions and markups have largely disappeared from the agency revenue mix. That leaves fees, billable hours, and increasingly, value-based and flat-fee arrangements as the primary ...

Not only are agencies being pressured by some unreasonable clients to cut markups, or ditch them altogether, but now agencies also bill too much time.

Some members have reported client ...