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new business developer

The Power of Consistency: Thirteen Weeks to New Business Success

Second Wind
1/13/2026

Talking about new business in an agency is easy. Committing to it is rare. Building it in a way that actually works requires something most agencies avoid: a system.

Agencies ...

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What's a Pipeline, Anyway?

Second Wind
10/7/2025


Agencies that pursue new business on a regular, disciplined rhythm are a different breed from agencies that wait around for the next RFP or a lucky contact at a networking ...

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New Business Retool

Second Wind
1/15/2025


If you follow the advice we dish out regularly, your agency conducts a 365-day-a-year new business effort aimed at winning great accounts. And while an ongoing effort is a very ...

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