ALL ARTICLES

new business presentation

Be an Exhibitionist: The Agency Portfolio

Second Wind
12/5/2025


We are what we do. It is our book, more than anything else, that attracts new business leads, enhances recruiting of talented creative employees, and encourages clients to trust us ...

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How to Nail Your First New Business Meeting

Second Wind
8/13/2025


It is working. The weeks of calls, outreach, and relationship building are paying off. A potential client wants to meet.

What do you do?

Who attends

The ideal situation is ...

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Let Me Google That… Know Your Prospect Before You Meet

Second Wind
3/1/2024

When I was fresh out of college, I did something that haunts me to this day. Before you make assumptions, let me just stop you and say, no, I did ...

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Why Your Creative Director Should Pitch New Business

Deborah Budd
3/7/2022

I recently read a great article from DesignWeek, stating that an agency creative director may be the best person to “sell” to new business prospects. Here’s why in a ...

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Proposal Survivor: How Not to Be 'Voted Off'

Second Wind
2/28/2022

When you decide to respond to a request for proposal (RFP), you need to adopt a particular mindset.

Your primary goal is not to win, but to avoid elimination! The ...

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