We are what we do. It is our book, more than anything else, that attracts new business leads, enhances recruiting of talented creative employees, and encourages clients to trust us ...
Be an Exhibitionist: The Agency Portfolio
12/5/2025
How to Nail Your First New Business Meeting
8/13/2025
It is working. The weeks of calls, outreach, and relationship building are paying off. A potential client wants to meet.
What do you do?
Who attends
The ideal situation is ...
read moreLet Me Google That… Know Your Prospect Before You Meet
3/1/2024
When I was fresh out of college, I did something that haunts me to this day. Before you make assumptions, let me just stop you and say, no, I did ...
read moreWhy Your Creative Director Should Pitch New Business
3/7/2022
I recently read a great article from DesignWeek, stating that an agency creative director may be the best person to “sell” to new business prospects. Here’s why in a ...
read moreProposal Survivor: How Not to Be 'Voted Off'
2/28/2022
When you decide to respond to a request for proposal (RFP), you need to adopt a particular mindset.
Your primary goal is not to win, but to avoid elimination! The ...
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