ALL ARTICLES

new business process

The Power of Consistency: Thirteen Weeks to New Business Success

Second Wind
1/13/2026

Talking about new business in an agency is easy. Committing to it is rare. Building it in a way that actually works requires something most agencies avoid: a system.

Agencies ...

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Ten New Business Actions

Ten New Business Actions You Should Be Taking NOW

Second Wind
6/19/2025


In today’s fast-paced, competitive environment, clients aren’t just looking for agencies—they’re looking for strategic partners who can deliver results and help them stay ahead. That means ...

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Let Me Google That… Know Your Prospect Before You Meet

Second Wind
3/1/2024

When I was fresh out of college, I did something that haunts me to this day. Before you make assumptions, let me just stop you and say, no, I did ...

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A Quick Checklist For New Business Success

Second Wind
3/11/2022

How well is your agency prepared for new business this year? Take a look at the following checklist and see how you score.

Do you have a unique story for ...

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