ALL ARTICLES

principal’s responsibilities

To the Moon… Agency Principals Are the Rocket Fuel of Account Service

Second Wind
12/17/2025


Escaping Earth's gravity requires more than a spacecraft. It requires rocket fuel powerful enough to break free of the pull holding everything else in place. Client relationships work the ...

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You Need Restless Dissatisfaction to Succeed in This Business

Second Wind
9/4/2025


An agency principal who built his shop from a handful of people to over 100 in 20 years was once asked the secret of his success.

The expected answers would ...

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How Your Ad Agency Is Like a Restaurant…

Second Wind
7/9/2025


Picture your favorite restaurant. It has a great menu, often with specials you cannot find anywhere else. The chef is a taskmaster who is all about quality, from ingredients to ...

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The Single Most Important Factor for Agency Success: ENERGY

Second Wind
2/10/2024

In my opinion, the single most important factor for success in the small- to mid-sized advertising agency business is maintaining a high energy level. High energy transcends almost everything… skill ...

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Planning to Meet Next Year's Challenges

Planning to Meet This Year's Challenges

Second Wind
1/3/2022

Another year came racing to a close. It’s time to do the annual agency review and hold a business planning session. Yes, we know... planning is such a CHORE ...

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