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principal’s responsibilities

The Single Most Important Factor for Agency Success: ENERGY

Second Wind
2/10/2024

In my opinion, the single most important factor for success in the small- to mid-sized advertising agency business is maintaining a high energy level. High energy transcends almost everything… skill ...

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Planning to Meet Next Year's Challenges

Planning to Meet This Year's Challenges

Second Wind
1/3/2022

Another year came racing to a close. It’s time to do the annual agency review and hold a business planning session. Yes, we know... planning is such a CHORE ...

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