ALL ARTICLES

productivity

Culture Eats System

Culture Eats System: Making Workflow Work Through Culture

Tony Mikes
2/8/2023

At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been involved with very fast-growing agencies ...

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A More Effective and Efficient Creative Department

Second Wind
1/6/2023

One of the most efficient tactics we've learned here at Second Wind is to give creatives some decent “groove” time each day, enabling them to become more productive. Instead ...

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Use the Monthly BYOC to Improve Agency Performance

Second Wind
4/6/2022

Many smaller agency owners are so wrapped up in day-to-day operations, new business pursuit, and financial issues, that they tend to place human resources issues on the “I’ll get ...

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The Lure of Lean Workflow: Decluttering Ad Agency Systems

Deborah Budd
1/26/2022

Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing and clearing out, looking for the simpler lifestyle of their parents. Once upon a time, we ...

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Does Mindfulness Matter?

Beth James
1/17/2022

Can encouraging mindfulness in your agency increase creativity? There’s been a lot of buzz lately about mindfulness and mindfulness meditation. From daytime TV to popular print and digital magazines ...

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Agency Stress Test

Second Wind
1/10/2022

Let''s be honest, the past two years have been stressful. Stressful for agency owners, stressful for clients, stressful for employees, just plain stressful all around. From adapting to new ...

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Keep Morning Open for Meetings

Keep the Morning Open for Meetings

Second Wind
1/6/2022

Make no mistake, business is tough these days. Many of us are on the go from morning ’til night, especially in service businesses. In today’s market, client’s demand ...

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