Back when your agency was tiny, there were just a few jobs floating around the shop and tracking them was easy. Now you are busier than you ever thought you ...
The Second Wind 10 Step Traffic System
The Problem With Procrasti…
NATION. The not-quite-complete word above illustrates the confusion, annoyance, and distraction that occur when someone begins a job and then fails to finish it at the right time. Procrastination becomes ...
You've Got To Go With The Workflow
Agencies used to run on a linear process. A job opened, moved through creative, went to production, got billed, and closed. Each step happened in sequence, often handled by a ...
Culture Eats System: Making Workflow Work Through Culture
At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been involved with very fast-growing agencies ...
read moreA More Effective and Efficient Creative Department
One of the most efficient tactics we've learned here at Second Wind is to give creatives some decent “groove” time each day, enabling them to become more productive. Instead ...
read moreUse the Monthly BYOC to Improve Agency Performance
Many smaller agency owners are so wrapped up in day-to-day operations, new business pursuit, and financial issues, that they tend to place human resources issues on the “I’ll get ...
read moreThe Lure of Lean Workflow: Decluttering Ad Agency Systems
Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing and clearing out, looking for the simpler lifestyle of their parents. Once upon a time, we ...
read moreDoes Mindfulness Matter?
Can encouraging mindfulness in your agency increase creativity? There’s been a lot of buzz lately about mindfulness and mindfulness meditation. From daytime TV to popular print and digital magazines ...
read moreAgency Stress Test
Let''s be honest, the past two years have been stressful. Stressful for agency owners, stressful for clients, stressful for employees, just plain stressful all around. From adapting to new ...
read moreKeep the Morning Open for Meetings
Make no mistake, business is tough these days. Many of us are on the go from morning ’til night, especially in service businesses. In today’s market, client’s demand ...
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