Over the past two decades, there has been an enormous shift in defining the work and the role of agencies and design studios. Years ago, the two entities did similar ...

The in-house agency is no longer a cost-cutting measure of last resort. It has become a permanent fixture of how mid-size and large companies manage their marketing. Over the past ...

Before the new business conversation starts, the most important question an agency can ask is not whether the prospect has budget or fits the agency's sweet spot. It is ...

In an era when social media emphasizes the personal in brand/customer interactions, and one-to-one marketing is enhanced by the Internet, ad agencies have been sidelined by a loss of ...