Anyone who has worked in the agency business long enough has learned one of its odder truisms: the most effective creative ideas are often the riskiest ones. Higher-risk creative tends ...

Many clients in the advertising and marketing business genuinely envy agency people. Agencies tend to avoid suits and ties, operate with more creative freedom, and work in environments that look ...

Now and then, I see an agency question on the Second Wind Forums that gives me pause. For instance, one agency asked for help assembling “average creative prices” for her ...

Three key qualities characterize the successful campaigns I’ve worked on over the years.

Relevance, Empathy and Value… REV

Relevance. Barring unusual skills, you won’t have much luck selling ...