There was a stretch in the last century when advertising creativity was not only celebrated, it was paid like it mattered. Big agencies built reputations on their print and television ...

It's true. Clients really have changed the way they compensate their agencies. Following are some guidelines you should review during your next compensation negotiation. Many clients are not comfortable ...

Media commissions once funded most of the agency business. That era ended decades ago. Clients discovered they could get the same media discounts on their own, without paying an agency ...