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agency procedures

The Problem With Procrasti…

Second Wind
4/15/2026


NATION. The not-quite-complete word above illustrates the confusion, annoyance, and distraction that occur when someone begins a job and then fails to finish it at the right time. Procrastination becomes ...

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You Gotta Have That Old Creative Flow

Second Wind
12/11/2025


Agency principals often sense a gap in their creative department before they can name it. Is it another art director or designer they need? An idea person? Some combination of ...

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Projectus Interruptus

Second Wind
10/7/2025


Clients are becoming more impertinent all the time. They are increasingly involved in the production of their projects beyond approvals, and it is not healthy for agencies. It costs agencies ...

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Take Me Out to the Ballpark: An Estimating System That Works

Second Wind
8/20/2025


"Harry, I need a brochure done quickly. How much do you think it will cost? Just give me a ballpark figure."

Those words have cost agencies a lot of money ...

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Where (Or Who) Are Your Workflow Bottlenecks?

Where (Or Who) Are Your Workflow Bottlenecks?

Deborah Budd
12/18/2024

An efficient workflow is a critical portion of the typical ad agency’s day. When things are running smoothly, the day can be a pleasure… but when the speed bumps ...

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PEOs Assume the Burdens of HR Management

Deborah Budd
2/26/2024

One of the biggest headaches for a smaller agency owner is human resources management. Lets face it… most agency principals did not become business owners to become people managers. They ...

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Clients Are Part of the Workflow Process

Second Wind
1/14/2024

One of the great challenges of the advertising agency business is working with clients whose workflow methods—and priorities—are often very different from our own. Many clients hand projects ...

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Step by Step: The Workflow Brainstorming Session

Tony Mikes
6/14/2023

One of the best ways to make sure your daily operating system is in good order is to conduct a workflow brainstorming session with all—or at least most—of ...

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Winning Over the Resistance: System Adoption

Second Wind
3/2/2023

You might think, in this era of streaming, smart phones, blogging, podcasting, and cloud computing, that the entire world has moved to the fabled paperless society. But agency owners across ...

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Evolving Agile

Evolving a More Agile Workflow

Deborah Budd
5/23/2018

We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily workflow. Are you too wedded ...

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