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financial management

Where Has All the Money Gone?

Second Wind
2/10/2024

Wise old business sages often advise, “Look for how the money moves in a deal. If you can follow it, you will be able to truly understand what is happening ...

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Do You Need Professional Liability Insurance?

Second Wind
2/3/2024

Professional Liability Insurance, (commonly called Errors and Omissions [E&O] coverage in the agency business) is designed for people who represent themselves to the public as possessing special skills in ...

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Profit Rich, Cash Poor? It’s Time for an Audit

Second Wind
1/27/2024

Want to hear a horror story? One of our members was “cash poor” for several years. Neither the owner nor his accountant could understand why the agency was so busy ...

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The Price Is Right?

Second Wind
1/20/2024

I work constantly with agencies that are smack in the middle of pricing issues. It seems that no matter what price they assign to a project, it is never low ...

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Is There An Ideal Mix Of Accounts In Your Agency

Second Wind
2/9/2023

It’s a good question: most agencies have an account mix that is far from ideal. Frequently, a single account controls the life of any given agency—a “gorilla,” if ...

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What the Most Successful Agencies Do Every Day

Second Wind
3/24/2022

Over the years, we've had many conversations with agency owners and managers about efficient and effective operations. One thing we've noticed is a pattern of success in the ...

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