As advertising and marketing professionals, we know all about "interesting times." The business is changing so rapidly that the average agency owner ends the day with their head spinning from ...

We speak constantly of the need for agencies to become strategic marketing partners with their clients and not just suppliers of projects. Fine, you say, couldn't agree with you ...

Second Wind has worked with, talked to, and advised agencies for decades. In that time, one pattern has repeated itself regardless of agency size, style, or market: a consistent lack ...

Before the new business conversation starts, the most important question an agency can ask is not whether the prospect has budget or fits the agency's sweet spot. It is ...

If you are looking for a good team workshop experience, consider a seminar on account planning. It  is about as timely a subject as can be found in relation to ...