Looking out for No. 1. It is an adage that many people keep close to their hearts in their personal and professional lives.

But all successful advertising agency businesses are ...

In my opinion, the single most important factor for success in the small- to mid-sized advertising agency business is maintaining a high energy level. High energy transcends almost everything… skill ...

At Second Wind, we assist many agencies seeking job candidates through our Right Fit Recruiting services. But we are encountering a curious problem with some of our agency clients. We ...

Differing priorities, work methods and viewpoints generate conflict. And that is all to the good in a creative agency looking to use all of its employees to fuel agency creative ...

Many smaller agency owners are so wrapped up in day-to-day operations, new business pursuit, and financial issues, that they tend to place human resources issues on the “I’ll get ...

David Ogilvy once said that all his agency’s assets went down the elevator at 5:00 p.m. We don’t know about the elevator or the hour, but ...

Do you ever get the feeling that the more your agency tries to do, the less you actually accomplish? As 2022 gets off to a quick start, you may begin ...