An efficient workflow is a critical portion of the typical ad agency’s day. When things are running smoothly, the day can be a pleasure… but when the speed bumps ...
read moreA Well-Oiled Machine: Using Agency Culture to Improve Workflow
One of the biggest challenges a smaller agency faces is the transition between being small, agile and process-light, to having so many people, clients and projects that process becomes a ...
read moreClients Are Part of the Workflow Process
One of the great challenges of the advertising agency business is working with clients whose workflow methods—and priorities—are often very different from our own. Many clients hand projects ...
read moreHow Much Process Is Enough? Workflow Management in a Modern Agency
Of all the issues smaller and mid-sized ad agencies struggle with, workflow management is the issue we hear about most often. Every week we field queries from our members regarding ...
read moreStep by Step: The Workflow Brainstorming Session
One of the best ways to make sure your daily operating system is in good order is to conduct a workflow brainstorming session with all—or at least most—of ...
read moreWhy People Are the Key to Better Workflow
Now more than ever, efficient workflow is critical to the success of an agency. Without it, even the most creative firm may find itself in a state of chaos.
You ...
read moreWinning Over the Resistance: System Adoption
You might think, in this era of streaming, smart phones, blogging, podcasting, and cloud computing, that the entire world has moved to the fabled paperless society. But agency owners across ...
read moreCulture Eats System: Making Workflow Work Through Culture
At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been involved with very fast-growing agencies ...
read moreWhat the Most Successful Agencies Do Every Day
Over the years, we've had many conversations with agency owners and managers about efficient and effective operations. One thing we've noticed is a pattern of success in the ...
read moreThe Lure of Lean Workflow: Decluttering Ad Agency Systems
Decluttering is a certifiable trend. After decades of acquisition, Baby Boomers have embraced downsizing and clearing out, looking for the simpler lifestyle of their parents. Once upon a time, we ...
read moreAgency Stress Test
Let''s be honest, the past two years have been stressful. Stressful for agency owners, stressful for clients, stressful for employees, just plain stressful all around. From adapting to new ...
read moreKeep the Morning Open for Meetings
Make no mistake, business is tough these days. Many of us are on the go from morning ’til night, especially in service businesses. In today’s market, client’s demand ...
read moreEvolving a More Agile Workflow
We have written about “agility” in the agency sphere in the past. And with each new technological innovation, agility becomes ever more essential to daily workflow. Are you too wedded ...
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