One of the biggest challenges a smaller agency faces is the transition between being small, agile and process-light, to having so many people, clients and projects that process becomes a ...

One of the biggest headaches for a smaller agency owner is human resources management. Lets face it… most agency principals did not become business owners to become people managers. They ...

In my opinion, the single most important factor for success in the small- to mid-sized advertising agency business is maintaining a high energy level. High energy transcends almost everything… skill ...

One of the best ways to make sure your daily operating system is in good order is to conduct a workflow brainstorming session with all—or at least most—of ...

Now more than ever, efficient workflow is critical to the success of an agency. Without it, even the most creative firm may find itself in a state of chaos.

You ...

At Second Wind, we regularly work with members whose agencies need to have better daily operating and workflow systems. Over the years, we have been involved with very fast-growing agencies ...

Through years of consulting, we've come to know the signs of an agency with good vibes. There are numerous long-term employees, and there is a culture where the people ...

We often talk about the agency brand, and a big part of brand is your agency culture. No, we don’t mean that green stuff growing on last week’s ...

Culture can be a tough nut to crack. You can devote a long time to brand development, fully involving your employees and customers; carefully craft mission and vision statements; and ...

We write often about the importance of a strong agency culture. Culture in an organization is comprised of many elements. It begins with having a vision for what you want ...

The employer-employee relationship is a two-way street. Just as employees know they have certain rights, privileges and benefits, employers also have a right to expect certain things of their employees ...

Like many trendy phrases, “failing forward” gets tossed around quite a bit in marketing and advertising blogs, trade mags and industry interviews. I’m seriously thinking of adding it to ...