People seldom like to think about the impact of a disaster or crisis on their business. It is human nature to optimistically ignore that possibility until it hits square in ...

With thousands of companies to choose from, and so little time to choose them, your agency needs to define who qualifies to be a prospect or client. Not every company ...

To succeed in today's market, and perhaps even to survive it, a generalist advertising agency faces a harder path than ever before. This is not a comfortable thing to ...

The process of gaining new business is tough. In our seminars, we stress the need for being relentless about prospecting. It almost always takes more than one call to get ...

It is working. The weeks of calls, outreach, and relationship building are paying off. A potential client wants to meet.

What do you do?

Who attends

The ideal situation is ...

If you follow the advice we dish out regularly, your agency conducts a 365-day-a-year new business effort aimed at winning great accounts. And while an ongoing effort is a very ...

How well is your agency prepared for new business this year? Take a look at the following checklist and see how you score.

Do you have a unique story for ...