This hands-on session is one of the most practical and well-rounded seminars available for agency account service professionals. Whether you're new to the role or looking to sharpen your skills, you’ll gain proven techniques to improve communication, stay organized, think more strategically, and strengthen client relationships.

We’ll focus on practical strategies that help you stay ahead of client needs, handle challenges with confidence, and contribute to your agency’s growth. It’s a valuable opportunity to level up your day-to-day performance and protect the relationships that matter most.

• The principles of great account service.
• How to be proactive, and not just reactive, in client relationships.
• The power of listening.
• Communicating clearly and confidently—especially in virtual settings.
• Good input: start jobs off on the right foot.
• Organizing the daily work.
• Creating effective estimates—and tracking actuals.
• Strategies to grow billings from current clients.
• Writing better creative briefs and giving input that sets work up for success.
• How to collaborate productively with creatives.
• Presenting with confidence: Tips for framing creative in a way that builds buy-in.
• Dealing with difficult personalities: Strategies for staying professional under pressure.
• Handling scope creep: Tactful ways to protect boundaries.
• Staying organized in the chaos: daily tools and habits that work.
• Using client “report cards” to assess and improve your performance.

Learn more about Second Wind Certification.