For most of the advertising industry's history, the agency of record agreement was the standard framework for client relationships. Both sides had contractual obligations, defined responsibilities, and a clear ...
How to Propose Agency of Collaboration to Clients
5/13/2026
Three Things You Need to Live Long and Prosper in Advertising
5/12/2026
There has been a lot of talk about the sweeping changes moving through the advertising and marketing space. It is all true. Few industries have been reshaped as fundamentally or ...
What Does Integrating Account Planning Really Mean?
5/6/2026
As advertising and marketing professionals, we know all about "interesting times." The business is changing so rapidly that the average agency owner ends the day with their head spinning from ...
Do Programs, Not Projects
12/19/2025
We speak constantly of the need for agencies to become strategic marketing partners with their clients and not just suppliers of projects. Fine, you say, couldn't agree with you ...
Can’t We All Just Get Along? In-house and External Agency Collaboration
10/7/2025
The in-house agency is no longer a cost-cutting measure of last resort. It has become a permanent fixture of how mid-size and large companies manage their marketing. Over the past ...





