Awareness surveys allow marketers to quantify levels in consumer knowledge and awareness of their brands and related advertising campaigns. Additionally, these surveys can provide insight about a consumer’s emotional connection with a brand and gauge their loyalty and propensity to use a specific product or service in the future.
Awareness surveys are very useful when results are set against a clear benchmark such as data from a specific period, different markets, varying target audiences or against competitive brands. It is recommended that companies measure awareness regularly to determine if their marketing and advertising initiatives are effective.
As part of the process, Second Wind will:
- Execute a discovery call to understand the goals of the study
- Write the questionnaire
- Research and secure participant lists, if needed
- Program and host the survey
- Tabulate the results
- Provide a written report of the findings and recommendations