bell+funk Engages Community with Downtown Eugene Campaign

Research informs the best creative ideas, and bell+funk, Eugene, OR, really dug in when given the opportunity to brand their own business district. They talked to the people who live, work and own businesses in the downtown area; held discussion groups; asked what the ideal downtown experience would look like, and whom they would like to attract to the area. The Downtown Eugene effort includes a website, logo, outdoor signage and banners, and an ad campaign enthusiastically embraced by the Eugene community.