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I am working with a CPG company who will be launching a new product in the produce section of grocery stores. Does anyone know of new marketing technologies within the grocery store and CPG industry that will help the new product gain velocity? I am looking for creative in-store advertising.
This may be a little late...but, we've handled marketing for grocery store retail chain for years. Part of our role is putting together programs that manufacturers are interested in and want to fund. Right now, we're working on some digital kiosks in store that allow customer to scan their loyalty card, and have savings on branded products loaded to their card for use that trip. Next we'll be working on app that takes a little further. I'd be happy to brainstorm if you think it would help. Brian Olson, Partner, InQuest Marketing firstname.lastname@example.org