I am pitching a tourism account with a $725K budget for the media buy and a marketing plan. Creative development is not on the table. The "marketing plan" will cover a competitive spending analysis, a SWOT analysis, and a brand positioning/target recommendation.
I see the marketing plan process including 2 meetings, one at the beginning of the process to get client input and direction and one at the end to present the plan.
What is a fair price for the marketing plan?
Forums allow you you to communicate directly with other Second Wind members and receive their advice or guidance on any topic. This is a great way to tap into the power of our community which includes thousands of agency principals and employees.