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White Label Partnership


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Kristin Smith
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We are considering a "white label" relationship with a complimentary group we have worked with in the past. They do not provide media buying services, and would like to consider using our agency to provide media buying on behalf of their clients. We have worked through many of the specifics with the exception of how to handle an AOR. When we place media on behalf of a client, we need to provide AOR documentation to our broadcast partners. Does anyone have any experience doing this while remaining "incognito" from the end-client perspective?  Is this possible?

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