logo

Forums allow you you to communicate directly with other Second Wind members and receive their advice or guidance on any topic. This is a great way to tap into the power of our community which includes thousands of agency principals and employees.

Add a new Topic
Select Category:

Is $5 CPM good for online consumer display advertising?

FORUMS

  • Recent Posts
  • Most Recent
  • Most Active
  • Categories
1 post
avatar
phillip1077
Report Abuse

We've been given an opportunity for one of our clients to become a website sponsor for a consumer DIY type site that gets approximately 2 million hits per month. The opportunity includes a main page background ad (non-scrolling). We're being offered pricing at $5 CPM for the program (minimum $5,000 monthly spend), which we're being told is a bargain compared to regular pricing for similar exposure on other sites that is priced at "$7 on up."

Not having much experience with the consumer web advertising category, we're wondering if this is a good deal, or if we should try for for better pricing. Any thoughts anyone might have on the relative value of this offer would be appreciated!

Permalink
Please to use this feature.
posts for website administrator (optional):