We've been given an opportunity for one of our clients to become a website sponsor for a consumer DIY type site that gets approximately 2 million hits per month. The opportunity includes a main page background ad (non-scrolling). We're being offered pricing at $5 CPM for the program (minimum $5,000 monthly spend), which we're being told is a bargain compared to regular pricing for similar exposure on other sites that is priced at "$7 on up."
Not having much experience with the consumer web advertising category, we're wondering if this is a good deal, or if we should try for for better pricing. Any thoughts anyone might have on the relative value of this offer would be appreciated!