Moses Brands Voter Initiative to Improve Phoenix Transportation

Moses, Inc. has made Phoenix, AZ, its home for three decades. So the agency was proud to lead a branding effort around a voter-approved transportation improvement initiative. The result, T2050, includes a dedicated website detailing transportation plans, and a logo set designed with longevity in mind—it needs to exist, and evolve, over the 35-year term of the plan. The resulting “designer’s toolbox” will educate users and help them envision Phoenix’s transportation future.