The University of Memphis Tigers basketball team has become very good at promoting the team and their season, courtesy of Running Pony Productions, Memphis, TN. Very-hands-on Memphis coach Penny Hardaway comes up with an idea and picks music, and the RP team films the players and edits a video that will rock the Memphis fans (175,000 views on the first 24 hours). Brian Manis, RP creative director, a Memphis alumnus, filmed this year’s video on the team practice court with a camera set on a semi-circular track to capture the action.