Amperage Chief Creative Officer Warns About Increased Brand Risk

Mark Mathis, Chief Creative Officer and Strategist, and a partner at Amperage Marketing, Cedar Falls, IA, noted in a recent blog post that the surge of falsehoods and misinformation on the internet creates new challenges for brands. “Looking true” as a brand is becoming ever more critical to avoid having a brand be associated with misleading content and meme-driven trends. Amperage is one of Iowa’s largest ad agencies, with specialties in non-profits, community/government, healthcare, financial and insurance services, and education.