Each year, Second Wind surveys its membership of small and mid-size advertising agencies, gathering critical business information to help give agencies a truer picture of their position in the marketplace. The data in this report is based on those results.
2016 Annual Agency Survey Report
2015 Production Pricing Survey Report
Covering more than forty types of projects, this survey is useful for production, estimating and account service personnel as they deal with the daily business of preparing estimates for clients. This survey also helps you assess how competitive your price structure is as measured against other agencies similar in size and activities.
A Complete Guide to Contracts and Agreements
This report contains the most important contracts and agreements your agency needs to protect their business and property. It covers your relationships with clients, vendors, employees, strategic partners and more.
Agency Job Descriptions
Job descriptions let your employees know what you expect of them and the duties they will be responsible for. This report contains samples of typical small agency job descriptions to use as a basis for writing your own.