Our company is a full-service B2B marketing firm, and we are in the process of shifting our approach to one that combines a persona-based understanding of the marketplace with automated ("rules-based") campaign journeys. We are currently looking for consultants in two different areas to assist with our transition.
First, we'd like to work with a consultant (or possibly outsource this piece entirely) to do the interviews necessary to build personas, and also to get involved with defining the persona groupings and top level differentiators. Basically we are looking for guidance on how to connect the dots between the interviews and the final persona deliverables.
Second, we are looking for a consultant to help us develop the process and framework to create the automated (rules-based) campaign journeys for each persona, track behavior and score prospects based on that behavior. We are using Silverpop as our technology backbone for marketing automation, so someone with Silverpop experience would be a plus, but not crucial.
If anyone can recommend a consultant in either of these areas, please send their info along. If you prefer to email me directly, my email address is email@example.com.