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We are reviewing our hourly rates for social media content generation and wondered how other agencies are structuring rates. While our hospitality and retail accounts enjoy doing their own posts, some of our B2B clients would like us to create and post content for them. While some prefer a set monthly amount, others want to be billed by the hour. Is it common to break out different actions at different rates — i.e. graphic creation, writing, and posting, or are agencies creating a separate social media rate regardless of the activity?
Thank you in advance for any information and advice.
We won't do just the content development without managing the account. We'll quote the management based on scope of services needed and do not break out the content development as an hourly rate. That said, we'll quantify the content assets we'll create over a specified period of time, as our monthly fee is not for an unlimited amount of work. Content curation, of course, is included in our ongoing fees.
Everything we do in regards to social media bills at $115/hour, but we do utilize several freelance bloggers with long-term contracts to write blogs on the behalf of one of our clients (not ghost writing). We pay them $150 per post plus help cover costs to attend the events and attractions they are covering.