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account planning

Seven Keys to Marketing Success

Seven Keys to Marketing Success For Your Clients

Second Wind
3/6/2019

In the haste to run a more profitable agency, never forget: the client is king! Sometimes we lose sight of this, focusing on our role ...

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Project Sharp Focus

Bringing a Project into Sharp Focus

Second Wind
9/19/2018

Account Planning as a Tool for Better Marketing

Although account planning has been the buzzword in American advertising for decades, it is well known that ...

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Account Planning Is a Team Effort

Account Planning Is a Team Effort

Deborah Budd
9/5/2018

Since the mid-1990s, account planning has been in use in the U.S. as part of ad agencies’ creative development process. We’ve written elsewhere ...

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B2B Sales Cycle Longer, More Touches Between Lead and Sale

Second Wind
5/30/2018

Ad agencies assisting companies in the business-to-business category may be aware that their clients are fighting to close sales. New data suggests that the purchase ...

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