logo

MOST RECENT

agency culture

Four Essentials for Better Agency Management

Beth James
10/18/2023

We’ve written a lot about finding the right people to fuel creativity in your agency, and working with those people to ensure they have all of the skills, tools ...

read more

A Culture of Learning Keeps Your Agency On the Forward Edge

Second Wind
4/4/2023

Looking back over the past decade, the advance of technology and changing face of media has been astounding. And as marketers, the speed at which we as an industry have ...

read more

How Weird Is Your Agency?

Deborah Budd
1/11/2023

Some of my most enjoyable and productive days in this business were spent among weird but wonderful creative people. Those former co-workers brought high energy, side-splitting humor and an ability ...

read more

Seven Signs Your Agency Culture Is Thriving

Second Wind
11/2/2022

Culture is a much touted factor in building a great creative ad agency or marketing firm. Agency principals devote much time and effort into figuring out what their culture is ...

read more

Be The Human Highlight Reel

Jack Henke
8/31/2022

One day on the way to a meeting, I was in a funk. Although I can’t remember the specifics, I had encountered some incredibly bad hurdles that morning. These ...

read more

Hire and Hire: How Do You Navigate a Candidate’s Market?

Jack Henke
6/16/2022

We’ve never been here before. Over the history of our country, whenever there has been an employment crisis, it’s been from the employer’s point of view. This ...

read more

Your Creative Mandate

Second Wind
12/16/2021

Over many years, we’ve advised our Second Wind member agencies to become more consultative, and to position their firms as strategic marketing partners with their clients. So, it may ...

read more

I Know Where I'm Going…

Second Wind
11/2/2021

Working in a service industry like ours requires a clear sense of purpose. If you are not all working as a team toward some ultimate goal, meshing like gears in ...

read more

Instead of Engagement, Focus on Trust, Purpose and Heart

Deborah Budd
7/14/2021

Engagement.It’s a word we throw around like it actually means something. Too often, we use it to describe how we like to imagine consumers interacting with our advertising ...

read more

The ROI of Trust: The HR Benefits of High-Trust Organizations

Deborah Budd
5/17/2021

As you set your advertising agency’s culture goals, it’s important to understand how the leader influences employees’ attitudes and enthusiasm for the work, serving clients and collaborating with ...

read more

Are You a Boss or a Leader?

Deborah Budd
4/15/2021

What comes to mind when I say the word “boss”? I picture a person parked behind a big desk in a fancy office with enormous windows. He (yes, I picture ...

read more

Building Your Ad Agency on Values

Deborah Budd
4/8/2021

In today’s corporate world, it is trendy to brandish the terms “culture” and “values” when discussing strategic plans or objectives. Many business leaders claim to understand how strong core ...

read more

How to Maintain Your Agency’s Culture During a Pandemic

Jessica Butler
2/11/2021

You may have read the title of this article and thought, “What exactly is agency culture?” The culture within an agency can encompass a number of things. Simply, it’s ...

read more