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MOST RECENT

agency positioning

New Year’s Resolutions… or Mere Wishes?

Beth James
12/30/2021

I had an interesting, and inspiring, discussion while dining with friends. The first part of the discussion covered why it is important to have New Year’s resolutions (as opposed ...

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Are You Strong Enough?

Second Wind
8/4/2021

Do you ever pause for a moment in your busy day, and ask yourself, “Is our ad agency strong enough to be the agency that prospects and current clients will ...

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Great Expectations

Great Expectations

Second Wind
6/16/2021

“Nothing kills a bad product faster than a great advertising campaign,”
said Bill Bernbach. A great aphorism.

And here is one of our own:

Nothing kills a new client relationship ...

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