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MOST RECENT

agency positioning

New Year’s Resolutions… or Mere Wishes?

Beth James
12/30/2021

I had an interesting, and inspiring, discussion while dining with ...

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Are You Strong Enough?

Second Wind
8/4/2021

Do you ever pause for a moment in your busy ...

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Great Expectations

Great Expectations

Second Wind
6/16/2021

“Nothing kills a bad product faster than a great advertising ...

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Why Speculative Creative Devalues Ad Agencies

Why Speculative Creative Devalues Ad Agencies

Deborah Budd
9/22/2020

Speculative creative work has long been a part of new ...

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What’s Your Core Competency? Simplify to Grow

Deborah Budd
9/9/2020

Claiming an area of focus has long been an advertising ...

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Your Business Plan Gives You Control In Uncertain Times

Your Business Plan Gives You Control In Uncertain Times

Deborah Budd
2/12/2020

 

Starve the problems, feed the opportunities.   

Peter Drucker


As the ...

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